When McLuhan evaluates the effects of such mediums he revolves around the idea of CHANGE, everything is always changing, in every way, shape, and form; more particularly, the progression that comes along with those changes. He mentions the elimination and/or belittling of jobs involving strictly machinery as a negative result of (obviously) machines replacing the hard work of man… but also has the potential to surface new ones in harmony with the developed technology to the extent where the ‘old’ technology had lost the capability of doing so. This would further progress any work and result in a new era of cohesion with machines. One thing that stuck out in particular was, “The content of writing is speech, just as the written word is the content of print, and print is the content of the telegraph,” (ph.2) and the line of progression coming out of that alone; he breaks down one medium of communication into layers (of time as it seems), ultimately representing the effect of inevitable acceleration of development. We can without a doubt see this today looking back, as technology is moving as fast as our eyes can blink, the continuous cohesion of machinery into our lives. With that, it’s not very hard to see it coming- the invention of certain tools to make a task a little less back breaking, eventually developing into automatic machinery to CREATE these mechanisms, which now practically run our lives. Once all completely diverse mediums, can typography, television, and certain art forms not be acquired and manipulated at the same time to some degree via the ‘ipad2’?
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